Design is passion, curiosity and love to make a simpler world.
It means focus on:
- Function and emotions.
- Hierarchy, prioritization and organization.
- Consistency and coherence.
- Clarity, Simplicity & Beauty.
As technology and the market will keep evolving, our commitment is to stay lean and nimble to learn and adapt.
Silverdesk is Benjamin Saravia‘s portfolio. Working in projects such as: web, mobile & tablet applications, eCommerce, Software as a Service (SaaS) since 1996.
Good design helps and guides, bad design will lead to confusion and frustration.
The Process : Design Sprint
Using tools such as Google-Venture’s Design Sprint, rounds of Design, Rapid Prototyping and User Test, to get fast, relevant and real feedback from the users.
Research will define the problem. We learn from the market, the competitors and other industries.
Define different personas, main users, flows/interaction, visitors’ needs and goals for each one.
A problem well defined is a problem half solved.
Develop a vision from a high-level view to details. Look for patterns and common interactions, create consistency and a cohesive design language.
Architecture logical flows for the user, site maps, main use-cases.
A good experience is well guided and explained, removing any frustration and doubt.
Prototyping means building the design for test, making it interactive and feel like as the final product on screen.
From printed copies to more sophisticated tools such as Invision, FramerJS, Axure prototypes.
A good prototype recreates the critical parts of the final product but should be build fast and quickly.
User Interface (UI) Design
Is the design of layouts, patterns, animations and an strong branding applied.
The brand have the chance to exist and breath as an interface consistently across different devices.
A good Interface will strengthen and support the experience with the brand and beauty.
Test, test, tests. Validate the design with prototypes, find the weak and the strong points.
In and agile environment user-tests won’t need laboratories or complex methodology: “After the first study with five participants has found 85% of the usability problems…” – Nielsen Norman Group
A day of testing will save dozens in development, time and money.
Iteration means regular improvements. Use A/B test, analytics and feedback from real users. Not just for the UX & UI but also from the market needs.
Constant focus on site improvement and adaptation, business growth and cost optimization.
Everyone in your company is in charge of delivering great design.