Design is passion, curiosity and love to make a world worth living in.
I stand for innovation, simplicity, emotional and functional design.
I enjoy moving between the highest level strategy, to the smallest details ensuring a cohesive product.
I focus on:
- Hierarchy, prioritization and organization.
- Consistency and coherence.
- Articulating and communicating how the design of my team can grow.
- The structure and documentation for the design language with simple ‘rules’ to follow.
- Speed and agility to react to new challenges from the market.
- The design process as: Workshops, user tests, discussions, a/b tests.
- Atomic Design, Design systems, Device agnostic projects, Web, Mobile & Tablet applications and eCommerce.
- Planning, reviewing efforts, finding problems in the current process, aiming for constant improvement.
As technology and the market will keep evolving, my commitment is to stay lean and nimble, learn and adapt.
Silverdesk is Benjamin Saravia‘s portfolio. Designing on interfaces since 1996. I enjoy big and complex design challenges, find patterns and organize where there’s only a mess of ideas.
By nature I find my way to improve products balancing to the best of my abilities: function, innovation, budget, time and technology.
Good design helps and guides, bad design will lead to confusion and frustration.
The Process : Design Sprint
Using tools such as Google-Venture’s Design Sprint, rounds of Design, Rapid Prototyping and User Test, to get fast, relevant and real feedback from users.
Research will define the problem. We learn from the market, competitors and other industries.
Define different personas, main users, journeys, interaction, visitors’ needs and goals for each one.
A problem well defined is a problem half solved.
User Experience (UX design)
Develop a vision from the high-level to the detail-level. Look for patterns and common interactions, create consistent and cohesive design language.
Architecture consisting of logical flows for the user, site maps, and main use-cases.
A good experience is well guided and explained, removing any frustration and doubt.
It means building the design for test, making it interactive. So the user can use it and feel it like as it’s the final product at hand.
From printed copies to more sophisticated tools such as Invision, FramerJS, Axure prototypes.
A good prototype recreates the critical parts of the final product but should be built fast and quickly.
User Interface (UI Design)
Is the design of systems, components, layouts, templates, patterns, animations and a strong branding applied.
The brand has the will exist and breath as long the interface is consistent across different devices and platforms.
A good Interface will strengthen and support the user experience with the brand and beauty.
Test, test, test. Validate the design assumptions with prototypes, find the weak and the strong points.
In and agile environment user-tests won’t need laboratories or complex methodology: “After the first study with five participants we found 85% of the usability problems…” – Nielsen Norman Group
A day of testing will save dozens in development, plus time and money.
Iteration means regular improvements. Use A/B test, analytics and feedback from real users. Not just for the UX & UI but also for the constantly evolving market needs.
Constant focus on site improvement and adaptation, business growth and cost optimization.
Everyone in your company is in charge of delivering great design. A designer will lead the way with a plan and experience.
Most of the projects were built from bottom-up using tools like: