About


Working full time in Interactive Projects since 1996 projects such as: Mobile Applications, eCommerce, marketing internet, eBanking, Intranets, Internet, internet social networks, etc.

Got my Bachelor’s Degree In Industrial Design in the Pontificia Universidad Católica, Lima, Perú, it gave me methods and process, to create friendly tools, develope and presenting innovative ideas.

I’ve got extensive background using the internet to boost businesses in:

  • Sales
  • Visits
  • Brand &
  • Communication

Internet Strategy

  • Analysis. Analyze projects and user needs and define goals for each one.
  • Creation. Internet projects from the beginning and redesign
  • Scalability. Constant focus on site scalability, business growth and cost optimization.
  • Business. Creation and understanding of different internet business models.
  • Definition. User experience and architecture different Content Management System (CMS – Joomla, WordPress, Movable Type)

Innovation

  • Innovation. Research to propose the best practices for the user/client needs.
  • Research. Always up to date with new technologies and mixing them to propose the best strategies..
  • Improvement and redesign. Extensive experience in Usability Testing and site performance analysis

Design & User Experience

  • Interface Design. User’s interaction as simple and efficient as possible facilitating finishing the task avoiding the unnecessary
  • Architecture. Site maps, use cases, navigational flows. Simple, but highly effective.

Born and raised in Peru, no hablo un poquito de español… hablo bastante.

Electronic Marketing

  • Consulting. Businesses, corporations and start-ups in internet/mobile projects.
  • Definition. Getting to know your overall organizational goals and how they translate to the Internet. Short-Term and Long-Term Strategic Planning, Information Architecture & Wire-framing.
  • Conversion. Creating successful sites that sell and convert, Brand Design.
  • Web presence. Social Networking Strategy, Search Engine Marketing and optimization, Viral Advisory Services.

Management

  • Complexe. Dealing with multiple projects simultaneously and complex projects to meet deadlines in perfect time.
  • Planning. Created action plans, requests for proposals, and negotiated third party contracts.
  • Lead. Several graphic designers, animators, integrators, programers & marketing teams.
  • Outsource. Worked directly with third‐party companies and interactive agencies.

Enjoying and living in the beutiful city of Montreal. J’habite ici depuis 2005, j’ai donc appris a maitriser le français, c’est le fun!

Blog

Don’t have one!. I can’t find time to blog (but microblog); I use digg.com (and read) a lot thou, check my last diggs and twits:

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